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There once was a time when all you needed to do to shoot up the ranks was stick around. Loyal service was rewarded with occasional pay rises, and on the job experience was more than enough for an eventual promotion. All you had to do was show up, do the work, and you were on the escalator to the top.

It’s often been said, that people don’t leave jobs, they leave managers. That’s been proven by a recent survey which showed 34% of employees attributed their decision to leave a company directly to their manager or leadership.



Discovering your new purpose with your employees takes time and effort but can be very invigorating, unifying and rewarding. Let’s consider the example of McDonald’s. Over the years, we have seen a shift in purpose from a standard menu to a range that offers healthy alternatives and the customisable “Create Your Taste” option.




