Product Management: Elevate
Recognising the skill gaps in this rapidly evolving digital area, we have searched the landscape to partner with the Australian training provider who is best equipped to enable current and future success of our clients. AIM has partnered with a leading digital literacy skills provider, Academy Xi, for the delivery of this program.
The wave of digital transformation across industries has led to a significant rise in companies adopting advanced technology to gain a competitive edge.
To meet the increasing employer demand, this course has been collaboratively developed with Product Management experts to ensure the delivery of the latest, industry-aligned content. Designed to equip learners with skills essential for daily tasks, the course provides a comprehensive perspective of both product strategy and management. By doing so, it empowers you to excel in the realm of Product Management, offering hands-on skills and strategic insights that drive product enhancement and innovation.
What is Product Management?
The organisational function responsible for a product’s overall success is known as Product Management.
Product Managers are at the junction of all individuals, teams and stakeholders involved in the lifecycle of the product. Some of the teams they work closely with include engineering, user experience, marketing and customer service. Every stage from ideation to delivery is driven by the Product Manager, always keeping the customer needs front and centre.
Whether improving an existing product, or bringing new ideas to life, the Product Manager role is extremely collaborative.
A vital component of any organisation’s success, Product Managers need to be great communicators with strong leadership qualities to excel.
A Product Manager will:
- Understand what customers truly need by conducting market research and analysis, and champion the voice of the customer in the business
- Align a company’s objectives with market needs
- Identify and mitigate market risks
- Develop a product strategy that aligns with the company vision and goals, get stakeholder buy in and manage execution to bring the plan into reality
- Future-proof the business by continually working on the ‘next big thing’
Is this course right for you?
This course is designed for ambitious students, ideally with existing experience and knowledge from working in digital team environments. If you’re looking to study flexibly online at your own pace and develop your Product Management skills, then this is the course for you.
Our Product Management: Elevate course is ideal for a variety of professionals, including:
- Product Managers who were never formally trained and would like to fill knowledge gaps
- Traditional Product Managers looking to get up to date with the latest digital product management terminology, processes and cloud-based tools
- Junior or Associate Product Managers seeking a promotion
- Product or digital team members (product owners, developers, UX or SD designers) looking to gain strategic skills to step up into a PM role
- Entrepreneurs wanting to develop and/or launch their own digital products.
Learning Outcomes
In this course you’ll get a solid understanding of Product Management processes and put them into practice through a variety of activities.
On completion of this course, you’ll be able to:
- Identify strategic opportunities to develop market-leading digital products or improve existing ones
- Create and iterate a product vision and roadmap to inspire and drive collaboration
- Manage the design of innovative digital products using human-centred design principles
- Execute on the product strategy using Agile and lean ways of working
- Lead cross-functional teams and collaborate with customers and stakeholders to build desirable, viable and feasible products
- Manage and improve products throughout their lifecycle based on data-driven insights
> See the full 1 day agenda for Product Management: Elevate in our expanded Course Guide
About Academy Xi
Academy Xi is on a mission that we support; to equip individuals and teams with the essential capabilities needed to succeed in a rapidly changing digital landscape. With their close collaboration with industry professionals and experts, Academy Xi delivers skill-specific courses with highly vetted curriculum, ensuring their learners stay at the forefront of technological advancements.
Through this partnership, we are creating the new standard for corporate skills development and building our portfolio to meet the need for digital literacy training.
Online Delivery Mode
This course is delivered by our digital skills partner, Academy Xi. Upon enrolment into the program you will receive access to their online learning experience. As this course is self paced, you can choose to pace our your learning over the full 6 months, or finish it in a few weeks - the choice is yours.
Your course will take approximately 60-80 hours to complete. This includes getting through the learning materials, completing the course activities, developing your personal project and participating in feedback sessions with your course expert.
Additional Information
What’s included?
- Platform based written content with multimedia elements
- In-house video content
- Real-world case study and data
- Project assessments
- Links to additional resources
What’s required of students?
- Experience working within a digital team
- Familiarity in basic Human-Centred Design, and lead/agile ways of working
- Pre-readings are available for students with no digital background
Please note that the Academy Xi are non-accredited and there is no assessment.
Course Design
Designed and taught by passionate industry experts, Academy Xi courses empower people with the skills and confidence to stay ahead of the industry curve, build a future-ready career, and transform their lives.
Payment Method
We require full payment to be made upfront prior to accessing the online short course. Payment can only be made via Credit Card (Visa/MasterCard/Amex).
Separate Terms and Conditions and Cancellation Policies apply for Academy Xi Elevate Courses.
Login Restriction Statement
Unique log-in details are provided to each student. Students must not share their log in details with other students.
Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
