10904NAT Diploma of Social Media Marketing
Created by the world’s leading social media experts, all of whom feature on the Forbes Top 50 Social Media Power Influencers list, AIM’s 10904NAT Diploma of Social Media Marketing is the only formal, nationally recognised qualification designed to help you create and implement successful social media marketing strategies in your organisation. Comprehensively exploring the capabilities of an effective social media marketer, this program addresses their full suite of responsibilities, including content marketing, image and branding, and conversion.
This course will focus primarily on the “big 5” social media platforms of Facebook, LinkedIn, Instagram, Twitter, and YouTube, as these are undoubtedly the best place to start for organisations and individuals looking to grow their reach, but students will also learn about a plethora of more niche platforms.
Who should undertake this qualification?
The 10904NAT Diploma of Social Media Marketing is a highly comprehensive course in one of the fastest growing functions worldwide. It is ideal for advertising and marketing professionals looking to upskill and accelerate their career, entrepreneurs and business owners seeking to build their skillset and address this vital function, and newcomers looking to begin a career in social media marketing alike.
Possible career outcomes
Potential career pathways for graduates of this qualification include roles such as Head of Digital Marketing, Social Media Strategist, and Content Creator. Previous graduates of this program have gone on to social media specialist roles in a wide variety of industries and as freelancers, as well as receive promotions into marketing leadership and management positions.
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Study Options
Assessments are completed in the student’s own time and may include practical exercises and evaluative tools.
To offer maximum flexibility for individuals and organisations, the 10904NAT Diploma of Social Media Marketing is available with the following study options:
Online Study and Support through Self-paced Online Modules
Studying online has never been easier or more convenient than through AIM’s state-of-the-art virtual campus, myAIM. Via the portal myAIM, students gain access to online learning materials, recorded webinars for content and assessments, case studies, eBooks, learning tasks, videos, resources, and practice questions, all working to guiding and training the learner to successfully complete the course requirements. You can take each step of your qualification at your own pace, connect with others in online forums, and receive online learning support from AIM’s Student Support and Coaching Services teams.
Corporate Workshops
If you have several people wanting to study the 10904NAT Diploma of Social Media Marketing, AIM can develop a program for your organisation including contextualising it to your own business or industry.
The course structure for each delivery mode may vary slightly, so please speak with a Senior Training Advisor on 1300 658 337.
Units of Competency
These units of competency have been developed by the world’s leading social media experts, all of whom feature on the Forbes Top 50 Social Media Power Influencers list, along with our facilitators who draw upon real-life case studies and examples to ensure the knowledge you gain is practical and applicable to your role.
This table below reflects the core units (C) and pre-selected elective units (E) of this course.
| Unit Code | Unit Name |
|---|---|
| SIRXMKT006 | Develop a social media strategy (C) – conduct a social media audit to understand the current organisational context, create a social media strategy with content, and develop an action plan including budget, resources and compliance requirements. |
| NAT10904001 | Plan, implement and manage content marketing (C) – implement a content marketing strategy and create, publish and share content in a variety of forms to build awareness and credibility, purchase consideration, and aid the decision-making process of the target audience. |
| NAT10904002 | Plan, conduct and optimise organic social media marketing (C) – understand the specific organic marketing tactics for mainstream and niche social media channels and create and curate content which is relevant to the audience and shared organically. |
| NAT10904003 | Plan, manage and optimise paid social media advertising (C) – create pragmatic and strategic ad copy for different social media channels, set up, optimise, and split test ad campaigns, and implement, measure and report on paid advertising campaigns. |
| NAT10904004 | Establish, build and leverage a personal brand on social media (C) – identify which social platforms are best suited to the personal brand, taking into account values, personality, life stage, and resources, and develop and implement a website strategy. |
| NAT10904005 | Plan, implement and manage social media conversion strategies (C) – understand how email marketing is used in converting audience into customers, learn the components of email strategy (segmentation, objectives, timing, and content), implement A/B testing, and utilise key metrics for reporting and optimisation. |
| BSBMKG541 | Identify and evaluate marketing opportunities (E) – identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. |
| BSBMKG552 | Design and develop marketing communication plans (E) – identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans. |
| BSBPMG430 | Undertake project work (E) – develop a project plan, administer and monitor the project, finalise the project, and review the project to identify lessons learned for application to future projects. |
Additional Information
Completing the 10904NAT Diploma of Social Media Marketing gives you the opportunity to explore further qualification opportunities such as the BSB51915 Diploma of Leadership and Management or the BSB50820 Diploma of Project Management.
In addition, AIM offers the Graduate Certificate in Management, Graduate Diploma in Management, and the Master of Business Administration. Study is available in both online and face-to-face delivery modes.
For more information, speak to one of our Senior Training Advisors on 1300 658 337.
Payment Options
Complete the enquiry form below or call 1300 658 337 to learn more about the following payment options and tuition fees.
- Pay upfront for the full cost of your qualification in one easy payment.
- Defer all or part of your tuition fees with flexible payment options through AIM's finance partner, zipMoney.
- Funding options may be available in your state, please contact us for more information.
Entry Requirements
To enrol in this course, you must be 18 years of age at time of enrolment; and demonstrate during the enrolment process that you have the skills and capability to succeed in the course as described in the Student Entry Criteria. Students are required to have a unique email address and a USI – unique student identifier. To succeed in this course, you should have an education level of year 12 (or equivalent) or Certificate IV – if not, you will need to meet the requirements in the admissions checklist, experience in the social media marketing work environment and access to a workplace, be technologically literate with the ability to use word processing applications, have continuous internet access, be proficient in English – if English is not your first language, receive a satisfactory assessment in core LLN skills assessment.
Recognition of Prior Learning (RPL)
Recognition of skills and knowledge gained through previous studies, work, and life experiences may be used to award competency for Units of Competency within this qualification. Read more on Recognition of Prior Learning and Credit Transfer or call 1300 658 337.
How to Enrol
Click here for information about how to enrol and for our Student Entry Procedure.
Social Media College
AIM has partnered with Social Media College (SMC). Since 2014, SMC has delivered a wide variety of market-leading short courses, including face-to-face workshops and online self-paced options as well as the Diploma of Social Media Marketing, the first nationally recognised qualification governed by the Australian Government’s ASQA. All are designed in close collaboration with globally renowned social media experts.
