Social Media Strategy
Strategy is important because resources to achieve goals are usually limited, and we want to make the best use of them. Strategy involves setting goals and priorities, working out what needs to be done, and using your resources effectively to achieve those goals.
Your social media strategy is the foundation for your social media plan. It will help you build a strong, focused and active presence online. Knowing who your audience is and the best platforms to engage with them will enable you to provide meaningful content that meets your audience needs. Your strategy will help you to make informed decisions, adapt and stay relevant in the dynamic and fast changing world of social media.
Learning Outcomes
Upon completion of this course, you will be able to:
- Understand audience/ buyer stages and their impact on strategy and content
- Put your social media strategy in the context of your organisation or personal brand
- Conduct a social media audit on your existing presence
- Assess consistency, performance, SEO, brand, and competitors
- Write objectives and KPIs that drive and measure performance
- Develop audience personas and choose the correct channel to target with relevant content
- Choose the right platform to suit your organisation or personal brand.
- Understand content categories, purpose, and formats
- Collaborate with your audience and influencers for greater engagement
- Plan in detail for budget, resourcing, and management
- Analyse data metrics to gain insights and continuously improve
> See the full 1 day agenda for Social Media Strategy in our expanded Course Guide
Upcoming Courses
Learn it. Earn it. Share it.
By completing AIM’s Social Media Strategy course, you will receive a certificate to recognise the high standard of learning and skill development you have attained. Print your certificate or share it electronically to demonstrate your ever-growing value to employers and peers.
Delivery mode
On-Campus Workshops – 1 day face-to-face workshops
The benefits of studying in a classroom setting include being able to share first-hand experiences, ideas and questions with peers and our expert facilitators. You’ll study alongside like-minded people and strengthen your network.
Virtual Classroom - 1 day virtual session
Utilising highly accessible digital capabilities, virtual classrooms provides the benefits of live learning — working with peers, asking questions with immediate answers from facilitators, and stimulating deeper discussions — with the flexibility of online learning.
Unless otherwise noted, AIM's On-Campus Short Courses begin promptly at 9:00 am and finish no later than 5:00 pm (Local Time).
AIM's Virtual Short Courses begin at 9:00 am and finish no later than 5:00 pm (AEDT/AEST).
Additional Information
What's Included?
All students receive:
- Comprehensive course notes
On-campus students receive:
- Morning tea, lunch and afternoon tea
- Internet access
Please advise AIM when booking if you have any dietary or accessibility requests.
Virtual students will require the following:
- Computer or mobile device
- An internet connection (broadband/4G+ recommended)
- Speakers and a microphone
- A webcam
Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- Direct Deposit (EFT)
- Purchase Order
- Payment Plan - zipMoney
In Partnership With
Social Media College (SMC) is where the world goes to study social media.
Since 2014, SMC has delivered a wide variety of market-leading short courses, including face-to-face workshops and online self-paced options as well as the Diploma of Social Media Marketing, the first nationally recognised qualification governed by the Australian Government’s ASQA. All are designed in close collaboration with globally renowned social media experts.
Our Facilitators
AIM's short course facilitators are experienced Social and Digital Marketers with decades of combined experience in social media marketing. They are industry leaders with a robust mix of academic and practical expertise.
Coming from large agency backgrounds and working across a multitude of clients, you can expect to learn the best skills from professionals, who work across a variety of social media platforms on a daily basis for real-world businesses.
In-House Training Solutions
Contextualising training engagements for your industry or organisation maximises relevance and increases the transfer of learning into the workplace. Develop team cohesion and achieve your specific business objectives through a shared, in-house learning solution.
AIM’s experienced learning designers develop both accredited and unaccredited learning engagements to build the critical competencies you need for success. Join over 500 organisations creating compelling and engaging AIM tailored learning solutions for industries including Government, Health, Financial Services, Mining, Manufacturing, Construction and more.
> Find out more about AIM's Training Solutions for Organisations
