Microcredential in Mastering Social Media Advertising
Social Media has overtaken Paid Search as an advertising channel, having grown 25% year on year in spend. Your prospects and your competitors are harnessing the powers of social media in their marketing plan and driving results.
This Microcredential is for any digital marketer who is looking to step-up and excel in their capabilities, to utilise social media as a valuable channel to drive personal and organisational success. Explore the world’s leading paid social media advertising platforms, including Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube to understand the right platforms and how to use them for your goals.
Successful completion of this Microcredential will result in the Statement of Attainment of NAT10904003 Plan, manage and optimise paid social media advertising.
Learning Outcomes
Upon completion of this unit you’ll be able to:
- Develop a paid social media advertising strategy
- Explain the benefits of paid social media advertising
- Identify the different advertising formats across the main social media channels
- Describe how to design ads for the different buyer stages
- Identify the benefits of integrating influencers.
- Learn how to set up, optimise and split test your ad campaigns
- Explore ways to create ad copy for the different social media channels that is creative, pragmatic and strategic
- Know how to implement, measure and report on your paid advertising campaigns
What is a Microcredential?
Microcredentials are certifications of assessed competency in high-demand skills and knowledge areas that are industry-recognised and can be achieved in shorter timeframes than other AQF award qualifications. Built from the individual units of Vocational Qualifications, AIM Microcredentials give you the opportunity to focus your study and upskill only in the area aligned to your goals.
Your Microcredential can stand alone as an independant credential or be used as recognition towards an AIM Vocational Qualification.
Learn Online
with Expert
Instructors
Progress through your unit in 8-weeks of self paced access
Complete
The
Assessment
Test and demonstrate your understanding of curriculum with an online facilitator-marked assessment
Earn a
Respected
Credential
Complete your study and gain a highly recognised and respected credential
Seize
Your Career
Future
Leverage your Microcredential with current and future employers to demonstrate your skills and commitment to development
Is this Microcredential right for you?
This course is essential for anyone who is using social media to promote a business, product, or service and is wanting to learn the skills for developing effective social media ad campaigns. This includes:
- Marketing professionals: Social media advertising is an essential component of marketing today. Marketers need to have a thorough understanding of how to create effective social media ad campaigns that will allow businesses and organisations to reach a larger audience, increase engagement rates, and achieve measurable results.
- Business owners: Business owners who want to promote their products or services on social media platforms can benefit from taking a course in paid social media advertising to learn how to create effective ad campaigns that reach their target audience.
- Social media managers: Social media managers are responsible for managing a company’s social media presence, and understanding how to create effective social media ads is a crucial part of their job.
Learn it. Earn it. Share it.
Upon successful completion of the Microcredential in Mastering Social Media Advertising, share your Microcredential on LinkedIn and other digital platforms to display your growing professional value to current and future employers.
Online Delivery Mode
Online Study - 8 weeks
This microcredential is delivered fully online through the myAIM learning platform to provide interactive learning content, support forums, and access to live virtually delivered seminars, drop-in coaching sessions, and assessment workshops, all completely online.
Designed to accommodate the schedule of fulltime working professionals, this Microcredential is highly accessible and provides a self-paced learning experience for participants.
Pathway
This unit is accredited and forms a pathway into the Diploma of Social Media Marketing. Upon successful completion of this Microcredential you can receive a credit and reduce the price and time to complete the full Diploma Qualification.
Time Commitment
Access to materials for 8 weeks and it is recommended that students commit approximately 7-8 hours per week to developing their competency through a range of learning, work-based skills testing and assessment activities.
Assessment
Within the AIM assessment model, competency is demonstrated through answering knowledge questions and completing workplace-based practical assessment tasks.
These tasks may include the need to utilise workplace-based activities involving others or participation in role plays.
Additional Information
What’s included?
- Access to myAIM.
- Downloadable course notes.
- Downloadable tools and resources
Payment Method
We require full payment to be made upfront prior to accessing the online short course.
Separate terms and conditions and cancellation policies apply for AIM Microcredentials.
Login Restriction Statement
Unique log-in details are provided to each student. Students must not share their log in details with other students.
Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
